About Beni Looms

At Beni Looms, we honor the rich tradition of Moroccan rug-making while reimagining it for contemporary interiors. Every rug we create is a masterpiece, handwoven by skilled artisans using exclusively high-quality sheep’s wool to ensure unmatched softness, durability, and timeless elegance.

Our Heritage & Craftsmanship

Rooted in Morocco’s centuries-old weaving heritage, Beni Looms is dedicated to preserving the artistry of traditional rug-making. Each piece is meticulously crafted by our team of expert artisans, who have inherited their skills through generations. Their expertise, combined with our modern design sensibility, results in rugs that blend authenticity with contemporary style.

Uncompromising Quality

We source only the finest wool, carefully selected for its luxurious texture and durability. Unlike mass-produced alternatives, our rugs are handwoven over weeks—sometimes months—using time-honored techniques that ensure each creation is unique. The result? Rugs that are not only visually striking but also built to last for generations.

Custom Rugs, Made Just for You

We believe that every space is unique, and so should be the rugs that adorn them. That’s why we offer bespoke rug designs tailored to your exact preferences—whether it’s a special size, pattern, or color palette. Our custom orders allow interior designers and design enthusiasts to bring their creative vision to life with a handcrafted piece that perfectly complements their space.

Sustainability & Ethical Craftsmanship

At Beni Looms, we are deeply committed to ethical production and sustainability. Our rugs are crafted using natural, undyed wool and eco-friendly dyes, ensuring a minimal environmental footprint. By working directly with our artisans and paying fair wages, we empower local communities while preserving Morocco’s rich weaving heritage.

A Rug That Tells a Story

Each Beni Looms rug is more than just a piece of decor—it’s a story woven into fabric, a symbol of artistry and dedication. Whether placed in a modern loft, a Scandinavian retreat, or a cozy family home, our rugs add warmth, texture, and character to any space.

Discover the beauty of handcrafted Moroccan rugs with Beni Looms—where tradition meets contemporary design.